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Edelman’s been muscling into hedge funds, with gorilla-sized “alternative investment” clients like Citadel, Highbridge and AQR.But a report this year accused the firm of “painting a greener image” for some of the world’s biggest polluters.
When the partners behind this new firm left their old agencies, clients fled with them.
They’re going to need the space, with new clients like IMAX, Lincoln Center, Toll Brothers City Living and Jerry Seinfeld’s joining Rubenstein stalwarts like the Yankees, News Corp, the Tribeca Film Festival and the Times Square New Year’s Eve celebration.
At 63 years old, Rubenstein’s also in an enviable position; its endurance qualifies it as a legacy agency, but its speed and smarts mean it’s still got as much juice as anyone can have in this business.
Moving from its old dungeon-like offices into tech startup-style digs have also helped boost the mood, as have big wins by its in house content studio.
H K’s unique selling proposition continues to be thought leadership; they may not sound sexy, but the firm’s proprietary platforms for reputation monitoring, influencer identification and reaction analysis set industry standards.They may not always get what M18 means—it’s March 18, the date the company was founded—but real estate giants like Extell, Vornado and Silverstein know Michael Tavani’s agency as the go-to for commercial and residential projects in the Big Apple and, increasingly, around the world.